Potential Prospect Sources & Service Descriptions:
| Prospect type | Marketing method |
|
|
| First time prospects >> | Search Engines
Thru SEO Services |
Keywords based. Websites are indexed by search engine robots applications (called spiders) and added into search engines databases. Prospects reach these websites by searching for information they are interested in by typing in key phrases and words about the services they need . SEO (Search Engine Optimization) is required to list websites organically in these search engine Results pages . SEO is an iterative monthly process . On-Going monthly service is needed to maintain Top rankings on Google , Yahoo , MSN etc.. |
|
| PPC > google ad’s Yahoo ad’s etc |
Pay per Click / Pay per Impression systems. Keyword based systems. Highly targeted, website related keywords must be chosen. In this marketing method a constant amount of money must be paid for a website link (banner / AD) click or display. PPC campaigns can be started and stopped any time ; depends on allocated Budget . |
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| Directories |
Links to a website must be placed into a highly targeted category of a directory. Prospects come by browsing categories of directories they are interested in . |
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| Link exchange / Ad Exchange |
Direct links and banners exchange between websites.
|
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| Direct marketing |
Direct marketing through traditional media: Television, magazines, newspapers, telephone marketing, Mailing brochures& Postcards . |
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| Returning
visitors >> |
e-mail subscriptions |
Visitors subscribe to website’s newsletter or e-zine systems. They are always in touch with company’s announcements products and services |
|
| Fresh and attractive site content. |
News, fresh and free information and free downloads keep visitors coming back .
|
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| Web Traffic Sources | % Importance |
| Search Engine Optimization | 66.69 |
| Classified and Directories | 19.38 |
| Direct Marketing | 9.43 |
| Link Exchange & Others | 4.93 |
