Why should one focus on Search Engine Optimization?

Why should one focus on Search Engine Optimization for your web sites on line visibility ?

What do you understand by “SEO”. SEO basically stands for Search Engine Optimization. Now what is this Search Engine Optimization all about? Well, this is a process which optimizes the position of your web page and content in the search results of search engines such as Google , yahoo and Bing.

If you are wondering how this kind of optimization helps people and companies, well it does so by ensuring that your content and your company’s website are found among the first few links and pages of results displayed on your screen, whenever you search for information, products and services related to your website or webpage. The benefit of ensuring that your website and web pages stay on the top of the search results is that the more visible and easily accessible your website is, the more would be the exposure of your content, products and services, which is the sole purpose of having a web page or website.