C – Level Executives Media Consumption
Research.net. surveyed 286 C-Level Executives (Chief Executive titles CEO, CFO, CIO; plus Owner/Partner) about their media consumption, attitudes toward advertising and perception of online business and financial sites. The panel is recruited by email from Forbes.com registrants.
- C-level executives spend an average of 16 hours per week on the Web, excluding email.
- 64% of respondents visit eight or more Web sites a month in search of business and financial information.
- 6 out 10 respondents spend more time at business and financial sites than any other sites they visit on the Web.
- Among C-level executives, Internet advertising ranked above over all other media measured (TV, Radio, Newspapers, Magazines) for the following qualitative attributes.Where I prefer to find our about new products.Where I prefer to receive information about companies.Where modern, up-to-date brands advertise.
