As you go through the list, think: how can you incorporate these tactics into your overall business marketing?
- Search engine optimization: Getting your website to show up in Google’s non-advertising results and on yahoo / Bing. This includes the regular “organic” results as well as the local results (Google+ Local, formerly Google Places).
- Google PPC : pay per click AdWords search advertising: Place ads in Google when potential customers are searching for you , and on yahoo / Bing
- Google AdWords display advertising: Show ads to potential customers who are surfing around the internet. Includes YouTube and Gmail advertising etc etc.
- Bing/Yahoo/MSN advertising: Advertise in other search engines to get in front of more customers.
- Facebook advertising: Show ads to Facebook users. Facebook provides precise demographic and psychographic targeting of your prospective customers.
- Free Facebook marketing: Create your Business FREE Facebook Page, build up your Likes, and interact with your customers and prospects.
- Twitter marketing: Generate a tribe of followers and connect with influencers on Twitter.
- LinkedIn marketing: The #1 place to connect with other business people online. Especially helpful if you’re B2B.
- YouTube marketing: Create your channel and publish videos online. Little-known fact: YouTube is actually the 2nd biggest search engine, after Google!
- Blogging: Publish news, opinions, and thought leadership on your blog. Blogging is great for SEO. Also, publishing “guest post” on other blogs can expand your audience.
